• 3 out of 10 nationalized banks have no presences
    on Social Media

  • India’s leading private bank has only
    about 12% Audience engagement

  • India’s leading retail stock brokering company has
    an engagement of only 0.10%

  • In 2018, 25% of total digital advertising spend would
    be in form of content marketing

  • Over 80% of consumers remember the brand after watching
    brand video or reading article related to brand

  • India's Financial Literacy is lower that the world's average.

  • 76% of Indians do not understand simple financial concepts
    like Compounding Interest: S&P Rating Study